![]() 357 Magnum, Noid then held two employees hostage for over five hours. On January 30, 1989, Kenneth Lamar Noid, a mentally ill man who believed that the "Avoid the Noid" campaign was personally directed towards him and was antagonizing him, entered a Domino's restaurant in Chamblee, Georgia. In 1990, Capcom released a platform game, Yo! Noid, for the Nintendo Entertainment System. The object of the game is to deliver a pizza within a half-hour time limit in an apartment building swarming with Noids (some of which are armed with pizza-seeking missiles or water balloons). Īs part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. In 1988, a Saturday morning cartoon series called The Noids was planned by CBS that would have featured the Noid, but the series was scrapped amid complaints that it was merely an advertising ploy and not a show for children. Most of the commercials featuring the Noid were narrated by Andre Stojka. The Noid's vocal effects were provided by Pons Maar. ![]() Commercials that featured the character used the slogan "Avoid the Noid". Group 243 hired Will Vinton Studios to sketch the Noid and animate the commercials. The Noid was created in 1986 by Group 243, the advertising agency of record for Domino's Pizza. Though persistent, his efforts were repeatedly thwarted. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. The Noid is an advertising character for Domino's Pizza created in the 1980s and revived in 2021. For other uses, see Noid (disambiguation).
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